Link popularity is very important with regards to having your website rank high in the search indices. Most of the search engines especially Google, place much importance on the quality of links into a site and quantity of link, frequently referred to as a Website's link popularity.
They use the combination of links and the quality of those links in determining the relevance of a Website to a particular search query on a keyword or keyword phrase. They also consider the period over which the links were acquired to determine if it is vote of a cheat.
I sent you a reply in confidence as it is proprietary and we never know who are reading these blogs.
Trust me "reciprocity" is like Elvis, dead and peole don't know it or just won't accept it. It is simple and easy to figure out technologically. If that was the case you could own a million domain names and link them back and forth between each other and have a zillion links.
Google pet peeve is relevancy. That is the only way they will stay an industry leader. People don’t want to search and get a bunch of ads like back in the primitive days of the Internet. They just switch to a search tool that gives them the best shot at finding what they are looking for.
If Google won’t somebody will and I can’t imagine Google openly giving someone else that opportunity.
Kate, did the info I sent you make sense? It takes about 30 days and you can start to see difference in your links and rankings. You have to make a constituents effort
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